SOCIAL MEDIA & CREATIVE PROGRAM MANAGER, DIGITAL CONTENT PRODUCER, & WEB DEVELOPER
Digital, creative project management specializing in strategic content creation, process optimization, and user experience
DIGITAL STRATEGY & CONTENT
Responsible for bringing this international beauty company, new to the United States, from unranked to the top three in fan engagement while increasing the number of fans by 664% in the first 3 months. Creating, executing and maintaining campaigns, contests, everyday content and scheduling for their Facebook, Twitter, Instagram, YouTube, Pinterest etc.
Schwarzkopf Professional NYFW 2012
Relevant, Frequent Esthetic Refresh
Schwarzkopf Professional, eager to enter the high-end, American salon market for both B2B and B2C businesses, established their expertise and quality assurance by way of luxury brand collaboration. This began first and foremost, with the strong, high-fashion ties on the hottest runways or red carpets, which in turn were showcased in the mercurial social branding of various featured lines.
Custom Facebook cover photo announcing the launch of customized, native micro-sites for each of the Schwarzkopf Professional lines
Product Differentiation
Schwarzkopf Professional is unique in that it has 6 completely different brands, each with their own logo, esthetic and respective audience. By fleshing out and solidifying these differences, we were better able to strategize the best marketing campaigns which in turn guided the customers (Hair Stylist, Colorist, and Customers) down the optimized and tailored buyers journey.
Screenshot of a typical, strategic social post geared towards customer satisfaction, resources, and inspiration
Community Engagement
With followers or fans as stylists and their clients alike, social content had to be a resource for varying skill sets and interests. From product tips and tricks to trend forecasting, posts often prompted opinions and questions via likes and comments.
PRESS
