SOCIAL MEDIA & CREATIVE PROGRAM MANAGER, DIGITAL CONTENT PRODUCER, & WEB DEVELOPER
Digital, creative project management specializing in strategic content creation, process optimization, and user experience
Digital Producer & Associate Account Manager
Day-to-day responsibilities included:
-Art Directed photoshoots, executed custom mockups or designs, and produced a variety of digital projects from Microsoft + HP animated videos displayed in Best Buy’s and Walmart’s across the country, to custom print booklets and PowerPoint presentations for Satya.
-Key to the company’s selection and participation in the Microsoft Women in Cloud Accelerator Program developing a cloud-based video platform
-Developed materials for pitch presentations. Prepared clear and concise client-ready documents such as proposals, project estimates, work back schedules, and financial contracts. -Actively involved in providing positive customer service to our clients, strategic partners, and vendors.
-Led all business development outreach which includes prospecting new customers, inbound marketing and social media management. with the client to ensure the quality of delivery
-Manage the QA/QC process of all design graphics to ensure all client requirements are met and deliver finished materials
-Manage the intake of larger special projects that include custom event and campaign websites as well as requirements gathering, scope, and timeline setting
-Establish an organized cataloging and scope and timeline setting
-Establish status reporting and communication to clients on over health of projects -Jump into design as needed during high request volumes.
Rebrand, relaunch and website redesign.
Logo Redesign + Strategy
As a fourteen year-old company, VMG Studio/520 needed to update it’s look to better reflect the modern, innovative work we created daily for our Fortune 500 clients. What first began as a business development and social media audit quickly turned into a complete brand redesign that I initiated; starting first with the simplification of it’s name to VMG Studios and it’s new logo. With a comprehensive look at competitors and industry trends, I spent 6 months iterating with our Senior Graphic Designer and CEO to maintain some key elements from the original logo as well as whimsical nature of our work. This video shows the drastic redesign of the logo at 90% completion.
Old logo which had not been updated since 2008
Refreshed, final logo
Here is the new company slogan to match our whimsical creative and logo; we wanted to play with the notion that our creative literally jumps off the page and offers anything someone can imagine. We created numerous other treatments, all very different, as a way to creatively shift throughout the year.
Website Redesign + Development
Old homepage design
January 2019 Redesign
Art directed and produced numerous videos for the VMG Studios’ social platforms.
